Liberty Latin America

What they needed

Their brand, carried through several floors of their U.S. headquarters in the Triangle Building on the 16th Street Mall. We did it in many installments over the years, and they still call from time to time.

The site

Several floors with a mix of surfaces, mostly walls carrying brand images, quotes and graphics that support employee culture. The standout is a lit photo-mosaic wall built from hundreds of employee portraits that form the company logo.

What we used

3M LX480mc with ultra matte laminate for wall murals, high-performance cut vinyl for wall quotes, and 1-inch polished, back-painted acrylic for the big logo pieces. Printed dusted crystal and decorative textured films on the glass. Groups of small canvases, clear acrylic frames on standoffs for employee messaging in the copy rooms, and 24x36 framed posters in the halls showing marketing from their markets.

The hard part

We worked alongside several architecture firms, and their quality and design standards had to hold at every step: design, production and install. We speak the same language and want the same high-end result, so nothing goes up that wouldn't meet their bar.

Timeline

Weeks of staging and waiting on construction. We're often on site during heavy construction, surveying before the walls are even finished, and we coordinate with the GC so ADA signage is in place for life-safety inspections. Then we let the client move in before we wrap walls and hang the big branding pieces.

The result

A finished headquarters that reinforces their culture and brand, and gives them a good story to tell when clients and people from other offices visit. It's their U.S. headquarters, so it had to be done right.