Spencer Fane
Dimensional logo walls, glass film and office signage for Spencer Fane's Denver office, before and after their rebrand.
About the Job
What they needed
A rebrand in an office we had already signed. Years earlier we installed Spencer Fane's original serif logo on the walnut reception wall; the new brand needed new letters without any trace of the old ones.
What we did
We took down the old logo, filled the mounting holes, and had the wood filler hand-painted to continue the existing walnut grain, so the repair disappears. Then we pin-mounted the new logo: 1-inch cut aluminum letters with a brushed face. We also replaced the elevator egress signs. The office signs still met the new brand standards, so they stayed.
The hard part
Walnut doesn't forgive. Any visible patch on that wall would have been the first thing visitors saw, so the repair had to be invisible before the new letters went up.
The result
A clean rebrand that looks like it was always there, and proof of why a client keeps the same installer through a rebrand.
Photos From the Install
